The Social Justice Campaign Toolkit

The Social Justice Launch Toolkit
By Raneisha Stassin, freelance publicist, organizer, and host of Surviving and Thriving: A Podcast About Life, Mental Health & Personal Growth.

Whether you’re launching a grassroots campaign, nonprofit initiative, or mission-driven brand movement, this toolkit is your all-in-one guide to strategic, community-centered organizing. Created by a seasoned publicist and strategist, this downloadable PDF gives you access to:

✅ A press release template
✅ Customizable pitch email templates (media, partners, community, volunteers, influencers)
✅ A campaign calendar (Google Sheets)
✅ Messaging + strategy guidance
✅ Social media caption formulas

📌 All files are hosted in Google Drive. The access PDF includes clickable links and instructions to make your own editable copies.

💡 Perfect for:

• Social justice orgs & nonprofits
• DEI & equity-focused brands
• Activists, educators, and campaign teams
• Anyone building impact-driven outreach

🎯 Let’s build a better world together!